#17 Learning Through Building Legal Tech Businesses

In this engaging episode of Lawyers Who Learn, host David interviews Basha Rubin, co-founder and CEO of Priori Legal, a tech-enabled legal marketplace connecting corporate clients with vetted attorneys. Having started Priori in 2013, Basha shares candid insights from her 12-year entrepreneurial journey, from initial conception to growing it into a successful platform with 8,000+ legal professionals.

The conversation covers the evolution of Priori from serving small businesses to enterprise clients, the challenges and lessons of raising $25 million in venture capital, and the delicate balance between building a billion-dollar company versus maintaining ownership control. Basha offers valuable advice for attorneys on effectively presenting themselves to clients and discusses how the platform vets and matches lawyers with corporate legal needs.

The discussion also explores the impact of remote work on company culture, the implementation of AI in legal tech, and broader industry trends. The episode concludes with an insightful exchange about work-life balance and the importance of personal freedom in building a sustainable business. Whether you're a legal tech entrepreneur, practicing attorney, or interested in the future of legal services, this conversation offers valuable perspectives on innovation and growth in the legal industry.